In a world saturated with signs, Florian Reinhardt chose one of the most mundane—and yet one of the most universal: EXIT. A word we encounter everywhere—on the walls of airports, in hotel hallways, or in concert halls. A word we never really pay attention to.
The Art of Exit
Born in 1978, director and producer Florian Reinhardt has spent his life running from one film shoot to another, from one city to the next. Living constantly in transitional spaces, he began photographing EXIT signs—at first almost instinctively.
Without realizing it, he gave birth to an obsession. Little by little, the images piled up: ten, a hundred, then more than a thousand. Today, his series EXITART comprises 1,024 photographs of EXIT signs taken around the world.
But beyond a simple collection of images, Reinhardt offers a radical reflection on freedom and transformation. For him, the EXIT sign is not a call to escape, but a conscious decision—a creative act.
"EXIT is an option to leave your comfort zone and create whatever you want to do. You can leave everything behind—it seems easy at first glance. But you really have to do it. No one will do it for you. No one does it for us. Everything is possible, as long as we’re healthy. But the option goes far beyond just walking away. It’s the option to create, whatever you want, whatever the dream or wish. EXIT is deciding. It’s more like deciding what you want to do, as long as you are free."